Rural Technologies was created for a simple reason. Its founders have backgrounds in technology and its application to real world problems. The more they looked at the digital world; the more they saw the creation of a two-tiered society resulting from strong urban presumptions.

Everywhere is covered in cities and most towns for mobile and broadband. Yet there are whitespots all over rural areas for these services and some won’t be covered until the mid-2020’s. Much is talked about Industry4.0 and changes in work-life balance accelerated by Covid, yet what is overlooked is that parts of the countryside are already there.

In a net-zero carbon world, a fundamental challenge for the rural economy will be transport. This affects how society works, lives, plays, studies and ages. The concepts of mobility as a service do not cover rural areas yet underpin future transport use.


Avoiding Transport's 2-Tier Society

Any way you look at it, rural transport is a mess. Read more

Bus Back Better, a Rural Analysis

In March, the Department for Transport issued Bus Back Better. Read more

What Do You See When You Look at a Bus?

Buses are often invisible. They’re never to be seen when you’re waiting at a stop. Read more

Investigating Bus Stops that Way Madness Lies

Like the proverbial bus, this post is late. Read more

The Team

Rural Technologies Ltd has a small core team but works collaboratively with a large number of partners and specialists.  These include IT companies, universities, councils, economic partnerships, transport consultancies, innovation and environmental and sustainability organisations. Read more


Rural Technologies founders have backgrounds in technology and its application to real world problems. This stretches back to the 1980’s and the launch of the analogue and laptop computing. Since then, the world as moved ever faster and become increasingly digital. Read more